Will the New Equipment Levels of the MG HS Shift the Balance of the Segment?

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MG is trying to tip the scales a little further in its favor in the C-SUV game by adding two new trim levels to the HS family sold in Türkiye: The gasoline lineup now consists of three tiers - Premium, Luxury and Luxury Plus - and with the launch-specific campaign, the entry version is offered for sale starting at TL 2,385,000. What's at stake here is not just two new names, but a deliberate positioning move that pulls the segment's price floor down and its equipment ceiling up.
Highlights
- The gasoline HS family has grown to three trim levels: Premium, Luxury, Luxury Plus.
- Premium's campaign price for the launch is TL 2,385,000; list price is TL 2,565,000.
- The campaign price for stepping up from Luxury to Luxury Plus is TL 100,000.
- Luxury Plus has also been added to the HS Hybrid+ side; launch price is TL 3,495,000.
- In September 2026, the total market shrank by 24.33% year-on-year, falling to 83,469 units.
How did the MG HS price list take shape with the new trims?
Looking at the October 2026 price list, the picture is clear. While the three gasoline versions share the same engine, the price ladder stretches from 2.3 million TL toward 2.8 million:
| Trim | List price | Campaign price |
|---|---|---|
| HS Premium (new) | TL 2,565,000 | TL 2,385,000 |
| HS Luxury | TL 2,700,000 | TL 2,650,000 |
| Luxury Plus (new) | TL 2,790,000 | TL 2,750,000 |
| HS Hybrid+ Luxury | TL 3,295,000 | TL 3,145,000 (with trade-in support) |
| HS Hybrid+ Luxury Plus (new) | - | TL 3,495,000 (launch) |
The most striking part is the TL 180,000 launch advantage applied to the Premium. Those who know how this used to be done will remember: the entry version was always cheap on paper but expensive at the dealership. Here the situation is a bit different; in the official list, the campaign price applies to the limited stock available at authorized dealers participating in the campaign. In other words, the discount is real, but you need to check stock availability before setting out. The party setting the prices is also Dogan Trend Otomotiv; the list is valid until the next circular.
The picture is different on the hybrid side. No October discount is applied to the HS Hybrid+ Luxury; instead, a TL 150,000 trade-in support is offered, bringing the effective campaign price to TL 3,145,000. The new Luxury Plus, meanwhile, sits at the top of the hybrid lineup with a launch price of TL 3,495,000.
How significant is the difference between Premium and Luxury?
It would be wrong to read the Premium as a bare-bones entry version. As standard, it offers 19-inch alloy wheels, automatic LED headlights, keyless entry and start, a driver's seat electrically adjustable in six directions, and a seamless dual-screen setup consisting of a 12.3-inch digital instrument cluster and a 12.3-inch touchscreen. Apple CarPlay and Android Auto, a six-speaker sound system, a rearview camera and rear parking sensors are also included. Black or tan upholstery options are available.
The real story, however, is on the safety side. Under MG Pilot, adaptive cruise control, forward collision warning, blind spot warning, lane keeping assist and smart high beam control are also standard on the Premium. The fact that the model received 5 stars from Euro NCAP supports the seriousness of this package. So the Premium is a version whose basic character has not been compromised; the omissions are gathered on the comfort and convenience side.
Is 100 thousand TL for the Luxury Plus worth it?
The Luxury trim adds wireless phone charging, memory driver's seat and side mirrors, an electric tailgate, a 360-degree surround view system, an eight-speaker sound system, heated front seats and dual-zone climate control on top of the Premium. The Luxury Plus puts three things at the top of this list: an electrically opening panoramic glass roof, ventilated front seats and a red interior upholstery option exclusive to this level.
With campaign pricing, the step from Luxury to Luxury Plus is 100,000 TL. For the glass roof and seat ventilation, this difference in Türkiye would for years equal an options invoice on its own; now it is embedded inside the trim level. As a reader who has experienced heated seats and sought ventilated ones, I can say this: everyone who has sat in a leather seat in this country in July knows that ventilation is not a show-off feature but a necessity. The same Luxury Plus content was also added to the HS Hybrid+ family; there too, the glass roof, front seat ventilation and red upholstery emphasis stand out.
How do the engine, consumption and hybrid system work?
The unit shared across all three petrol versions is a 1.5-liter turbo engine; it produces 170 PS of power and 275 Nm of torque. The 0-100 km/h time is 9.6 seconds, top speed is 195 km/h, and combined consumption is 7.6 L/100 km. The luggage capacity is 507 liters in all three versions; no cargo is lost as the trim level rises, which is a detail that works in the buyer's favor.
The HS Hybrid+ combines the same 1.5-liter turbo petrol with an electric motor and a battery with a capacity of 1.83 kWh; total output rises to 224 PS. WLTP combined consumption is given as 5.5 L/100 km; a difference of 2.1 liters compared to the petrol version. For a user who keeps their annual mileage high, this difference turns the hybrid version's price premium into an account that is repaid slowly but steadily.
What does this move mean in a shrinking market?

The context must not be overlooked. In September 2026, the total market shrank by 24.33% compared to the same month last year, falling to 83,469 units; car sales declined by 27.80% to 63,736 units. In August, the contraction was at a level of 25.16%. In such an environment, brands can do two things: pull the price base down with campaigns or push the product up with equipment. MG is trying the first with the Premium and the second with the Luxury Plus at the same time.
The C-SUV is one of the largest and most cutthroat segments of the market; Names like Toyota Corolla Cross, Kia Sportage, Hyundai Tucson, Ford Kuga and VW Tiguan are all waiting at the same door. In the September rankings, Togg's T10X leadership should not be forgotten, nor should the rise of the Renault Boreal. Figures directly comparable to the rivals' similar combinations of equipment and price were not at hand when preparing this article; so I will not claim an exact ranking. However, considering that Chinese brands' monthly share in the Türkiye market fell below 4% in the first quarter of 2026, MG's effort to maintain visibility with aggressive campaigns and a broad equipment range is not surprising.
What should buyers keep in mind during the campaign period?
- The Premium's price of 2,385,000 TL is valid only for limited stock at authorized dealers participating in the campaign; so it's a smart move to call the dealer before hitting the road based on the price alone.
- The campaign difference between Luxury and Luxury Plus is 100,000 TL; in return for that difference you get a panoramic glass roof, ventilated seats and red upholstery.
- On the hybrid side, a trade-in support scheme is being run instead of a campaign discount; for those with a vehicle to trade in, this may be worth more than a discount.
- Prices are set by Doğan Trend Otomotiv's circular and the right to make changes is reserved; launch campaigns changing shape toward the end of the year is a familiar sight in this industry.
By strengthening the HS family at both ends at once, MG is preparing to enter the year-end campaign season with the versions offering the broadest equipment range. The Luxury Plus at the top is presented as a more accessible alternative for users considering models positioned in the premium segment; while the Premium at the bottom pulls down the segment's entry price with the campaign. Such a two-pronged move is the classic but effective way to stay in the shop window in a shrinking market. As for how long the price table will hold, only the circulars can tell.
Sources
- MG Price List | Current Models and Equipment Options
- MG HS Petrol | Standing Out with Its Powerful Engine and Comfort
- New MG HS Premium and Luxury Plus Launched for Sale in Türkiye
- Two New Equipment Levels Arrive for the MG HS: Price List Updated
- Premium and Luxury Plus Added to the MG HS
- MG Expanded Its Product Range with New Versions
- Car Sales Declined 27.80 Percent in September 2026
- Best-Selling C SUV Models in Türkiye, September 2026