Otokoç Gebze Brings Three Brands Together Under One Roof

A dealership door in Gebze now showcases three brands at once: Citroën, Opel and Peugeot come together under a single address at the Gebze branch of Otokoç Otomotiv under the Stellantis umbrella. For someone who has been closely involved with dealers in automotive retail for over thirty years, this picture is not unusual, but it is still new on the scale of Türkiye: new vehicle sales, fleet leasing, used car buying and selling, and after-sales service all in one location. So what does this structure change, and where does it fit within the company's retail strategy?

Where Is Otokoç Gebze and Which Brands Does It Represent?

The branch serves in the Köşklü Çeşme neighborhood of the Gebze district of Kocaeli, at 573. Street No:5; its phone number is registered as 0262 641 33 33. In Spoticar records, the facility also appears as a used vehicle sales point for Stellantis brands and is open on weekdays between 09:00-17:00. In Gebze, there is also an Otokoç 2nd Hand branch operating as a separate unit; its contact number is (262) 260 41 40.

The detail that sets this branch apart is simple but important: it is the first Otokoç branch to represent the Citroën, Opel and Peugeot brands together. Otokoç's portfolio already includes Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, Maserati, Citroën, Opel, DS and Peugeot; in other words, multi-branding is inherent to the company's nature. However, the integrated operation of sales, fleet business, used car operations and service for three Stellantis brands under the same roof signals a new order in the dealership network.

In the company's official announcement, it is emphasized that an end-to-end experience has been defined in retail, after-sales services and fleet solutions in Gebze. Increasing regional service capacity stands out as one of the branch's main functions.

What Does the Single-Roof Model Offer to Customers and the Dealer Network?

Four headings stand out in defining the structure of the Gebze branch: new vehicle retail sales, fleet sales and leasing, vehicle buying and selling through Otokoç 2nd Hand, and after-sales service. On the used car side, operations such as inspection, cash vehicle purchase and auction-based buying and selling are also conducted at the same center. In other words, at the same point where the customer buys their new vehicle, they can also handle their used car valuation, fleet needs and maintenance at the same address.

Behind this structure lies a transformation that has been ongoing in automotive retail for years. In the past, each brand had its own separate dealer, separate service channel, and separate used car unit; when a customer wanted to switch brands, they had to hit the road. Now multi-brand centers are reducing this fragmented structure by bringing together different brands and different purchasing formats under the same roof. One of the concrete examples in Türkiye of the multi-brand retail approach long seen in Europe is the Gebze branch.

The fleet side carries a separate weight in this model. Gebze is a region where industry and logistics are intense; when the purchasing, leasing and service needs of businesses that grow vehicle fleets can be met from a single center, the process becomes significantly simpler for the corporate side. Otokoç's already prominent position in Türkiye in vehicle rental and car sharing directly serves the branch's fleet business.

Stellantis Türkiye Distributorship: How Was the Tofas Connection Established?

To understand the Gebze branch, it is necessary to look back a few steps. With an announcement made on the Koc Holding side in 2023, it became clear that all Stellantis brands distributed in Türkiye - Alfa Romeo, Fiat, Citroën, DS Automobiles, Jeep, Maserati, Opel and Peugeot - would be represented by Tofas. The transfer process did not move slowly: the first commitments were submitted in October 2024, and the Competition Authority granted permission for Tofas to take over the Stellantis Türkiye shares on April 18, 2025.

The announced figure for the transfer price is around 400 million euros; since this information is based on secondary transfers, the exact amount needs to be confirmed in official notifications. The essence does not change: Stellantis's Türkiye operations were gathered under the Tofas umbrella, and the Koc-Stellantis partnership was expanded, strengthening Tofas.

The Otokoç side is the retail leg of this picture. It appears that company leader Inan Ekici visited the branch with the management team in February 2026, and that the new structure aims to strengthen the experience of nearly a century together with the brands. On the retail side, the branch is expected to create synergy in the region thanks to Gebze's strategic location and the region's dynamic structure; this assessment is known to have been voiced by Baris Kilinc, leader of Otokoç's automotive retailing business unit. In other words, the chain is clear: Stellantis distributorship is with Tofas, the dealership is with Otokoç, and the three brands are at the same address in Gebze.

Gebze's Place in Otokoç's Retail Strategy

Otokoç's merger with Birmot was the first signal of the change in the company's retail understanding. After the merger, Ford, Ford Trucks and Volvo, along with the Fiat, Alfa Romeo, Jeep and Maserati portfolio that came through the Birmot brand, were brought together under a single name. The Gebze branch is the first application built on this accumulation, bringing the Stellantis brands together at a single center with the same logic. The company positions itself as Türkiye's leading automotive retailer, vehicle rental and car sharing company; with its history of nearly a century, it has a concrete dealer network behind this claim.

Why Gebze?

Gebze's strategic position for the automotive sector was decisive in the branch's choice of address. Proximity to Istanbul, access to main transportation routes and an advanced logistics infrastructure make the region attractive for both retail customers and fleet operators. As an industrial and logistics hub, Gebze also generates a customer base that rents and sells vehicles as well as buying them; this diversity is precisely what makes the ground favorable for a multi-function branch.

How Do Pre-Owned and Fleet Services Work at the Branch?

The branch's pre-owned operations run through Otokoç 2. El Gebze Branch and is also registered as a Spoticar sales point for Stellantis brands. Looking at the listings in the region, the range covered by the portfolio becomes clear: the 2025 Peugeot 3008 Allure 1.2 Hybrid 145 HP version is listed at around 2,005,000 TL, while the 2024 Opel Corsa Edition 1.2T 100 HP is listed in the 1,210,000 TL band. On the buying side, options such as cash purchase, inspection and auction-based sales are offered; in other words, a vehicle owner can complete the sales process in more than one way.

This picture also has a counterpart on the market side. There are reports that the Türkiye automotive market exceeded 1 million sales in 2026, that 116,000 vehicles were sold in October, and that electric car sales increased by approximately 72.9 percent; however, since these figures came through agency and social media posts, they should not be accepted as certain without confirmation by primary data. Nevertheless, the breadth of the market's volume supports the economic logic of the multi-brand retail model: a large center that would be difficult for a single brand to sustain alone becomes more sustainable with a structure shared by three brands and three revenue streams.

Questions Readers Ask: Brands, Services, Distributor

Which brands does this Otokoç branch in Gebze sell? Three brands are mentioned in the official news text: Citroën, Opel and Peugeot. Social media content about the branch also mentions the DS brand, but the trio referenced in the official announcement is as above. Who is the distributor? Tofaş handles the Türkiye distributorship of Stellantis brands; within this framework of cooperation, Otokoç consolidated its dealership operations in Gebze. What services are available at the branch? Retail sales, fleet sales and leasing, pre-owned buying and selling, inspection, cash purchase, auction transactions and after-sales service are all at the same address.

Assessment: A Sign of Multi-Brand Retail in Türkiye

The Gebze branch may not seem like major news on its own; it is, after all, a dealership opening. But viewed through the lens of thirty years of retail habits, three brands, three business models, and a single service infrastructure coming together under one roof stands as one of the examples pointing the direction of automotive retail in Türkiye. In a system where distribution is concentrated at Tofaş and retail is dominated by multi-brand players like Otokoç, it is highly likely that the next step will be similar centers opening in other cities - time will tell. What is certain today is that in Gebze, customers have started shopping by address rather than by brand.

Sources

• Opel, Peugeot and Citroën at Otokoç Stellantis Gebze!
• Otokoç Gebze Authorized Dealer and Service
• Citroën Otokoç Gebze
• Spoticar Otokoç Gebze Sales Point
• Otokoç Used Car Gebze Branch
• Koç Holding - Stellantis and Koç Holding Strengthen Tofaş by Expanding Their Partnership in Türkiye
• Stellantis Türkiye Press - A New Turning Point in the Koç Holding and Stellantis Partnership
• Dünya - 8 brands under one roof! Tofaş becomes Stellantis's distributor in Türkiye
• Otokoç Otomotiv corporate website
• İnan Ekici Instagram - Visit to the Otokoç Gebze branch
• Sözcü - The car brands increasing their sales in Türkiye have been revealed